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Pitching at Industry Conferences: 5 Tips for Professionals of Color in Sales

Estimated reading time ~ 2 min
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I recently attended an industry conference and I want to share with you five strategies that helped me land new business and make connections. Whether you're at the initial stages of your industry journey or a seasoned expert, there's always a need for personal growth. Often, a fresh perspective or an improved approach can make all the difference. Industry gatherings serve as a nexus where like-minded individuals converge, facilitating meaningful conversations and mutual learning. It can also be overwhelming, especially for professionals of color who are new to this way of networking.

However, it's essential to remember that with the right tools and mindset, you can leave these events having made an impact, achieved a professional goal, or picked up valuable insights. The following tips are designed to equip you with strategies to elevate your pitch, connect authentically, and leave a lasting impression at any industry conference.

Recognize Your Unique Value

As a professional of color, you bring a unique perspective to the table. Your diverse background and experiences add a rich dimension to any discussion. Tie this into a compelling brand story that highlights your journey, mission, and values. Remember that your story is one-of-a-kind! Let that shine through and set you apart from the crowd.

Preparation is Key

Familiarize yourself with the audience, key players, and current industry trends by doing your homework; a well-researched pitch shows dedication and thoughtfulness. Adapt your pitch to the specific needs and pain points of each potential client or customer. Show them how your product or service uniquely addresses their individual challenges. Knowing your stuff not only boosts your confidence but shows folks you're on top of your game.

Build Genuine Connections

Engage in active listening while maintaining a genuine and transparent communication style. This might result in further understanding of their business needs, preferences, pain points, and goals. A genuine connection can open doors beyond the conference. It's not just about your spiel. Get to know folks and let them get to know you. Who knows? Your next big break might just come from a chat over coffee.

Be Mindful of Non-Verbal Cues

Your body language and tone can convey confidence and competence. Ensure that your gestures align with your message; stand tall, own your space, and make that eye contact.

Seek Feedback and Iterate

Every conference you attend is an opportunity to learn and improve. Solicit feedback from trusted peers and be open to making adjustments for future presentations. Not every pitch will be a home run, and that's okay! Every no gets you closer to a yes.

Remember, you're not alone on this journey. As you prepare for industry conferences and refine your pitch, consider leaning into Jopwell as your trusted thought partner. Our commitment to advancing the careers of students and professionals of color aligns seamlessly with your ambition and potential. By collaborating with Jopwell, you'll be equipped with the right tools and community support, ensuring you leave an indelible mark at every conference. Learn more about Jopwell events.

Go forth and impress. We are with you every step of the way!

Jopwell helps America's leading companies connect with and recruit Black, Latinx, and Native American professionals and students at scale. Sign up to find your dream job.