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How to Network on LinkedIn

Estimated reading time ~ 4 min
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One of the biggest mistakes that professionals make is failing to use LinkedIn to network, land their desired internships and employment, and most crucially, to build a community. When you're a silent LinkedIn connection, your relationships won't develop because networking is all about building relationships. Don’t just sit back and watch how everyone else posts awesome content on LinkedIn; present yourself as an expert in your industry by posting interesting and educational content of your own.

When networking in person or online, making a positive first impression is always crucial. Here are the five main sections to focus on when it comes to creating your LinkedIn profile:

  1. Make sure your profile is complete and optimized before using your LinkedIn account to network. Your LinkedIn profile should be filled out, with no noticeable gaps or blank areas. Add a few bulleted phrases for each role you've worked in and use action words to draw attention to your accomplishments.
  2. Never disregard the significance of your profile picture. Never leave your LinkedIn profile image empty; profiles with a polished headshot receive more views and engagement. If you are unable to purchase a professional headshot, you may still snap your own with a smartphone, a beautiful top or jacket, and a business-casual backdrop.
  3. Create a catchy headline. You want your LinkedIn profile to appear as professional as you can because it is like your resume. This comprises a catchy headline that makes it clear to people what you do, and your areas of expertise are. In addition to your profile picture, your headline is the first thing visitors see when they get on your page, so you should make it catchy and relevant to your target market. Try to quietly highlight how your effort helps others.
  4. Stand out with your summary. Your LinkedIn summary is essentially a longer version of your headline. You can highlight your personal brand here, towards the top of your page, by describing your strengths and how they can help prospective clients or employers. Summaries may contain up to 2,000 characters, however you should aim to keep this part succinct and simple to skim. Although it could be tempting to just copy and paste your CV here, LinkedIn gives you greater creative freedom. Only mention experience that is pertinent to your industry or anticipated career path.

Once you’ve created your profile, you can leverage your profile to expand your network through other features on LinkedIn.

Ask for and give recommendations

Similar to a professional work reference, LinkedIn allows you the chance to include professional recommendations on your profile. Ask a few coworkers, superiors, clients, or other people with whom you have a positive working connection to write recommendations for you. Your credibility and authority may increase as a result. Consider providing recommendations in exchange for them.

Build and maintain connections

You need to start interacting with other users once your profile is polished and looks amazing. If you have more than 500 contacts on LinkedIn, you appear to be well-established in your field, but you shouldn't just randomly add people. Make connections with professionals in your field that you could imagine yourself working with in the future or who could offer you insightful advice on your company or career. You should never send a generic LinkedIn invitation; instead, always include a personalized letter. You can build a relationship with your new connection and avoid appearing to be on a random adding spree to increase your numbers by sending a brief message introducing yourself or outlining your reasons for connecting.

Write and engage with posts

Instead of letting others post amazing material on LinkedIn, promote yourself as an authority in your field by publishing your own engaging and informative articles. Sharing an excellent article you've recently read on LinkedIn is a fantastic place to start, but if you're serious about building meaningful relationships and establishing your authority as a skilled thought leader in your field, you should be writing your own articles.

Expand your network in LinkedIn Groups

Joining LinkedIn groups connected to your field is a terrific technique if you want to stand out and establish significant interactions with industry contacts. For instance, a fast search for the phrase "tech" in the group section yields around 22,000 groups. Thousands of people in your field could see your profile if you join a few popular organizations. That much potential growth for your network is impressive.

You must engage with the LinkedIn group for this tactic to be successful. Participate in discussions, provide knowledgeable answers to queries, and offer pertinent information. Always keep in mind that groups are about the community, not just you. Instead of trying to market oneself, concentrate more on being a useful group member. You want to be noticed by the other members without annoying them.

Networking on LinkedIn is a fantastic method to meet people in your field locally as well as globally. When you establish genuine connections online with experts, recruiters, and potential clients, you never know what chances might present themselves.

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