Now, more than ever, creating a comfortable and functional home is important. Whether you’re making a home office, setting up a homeschool area for your kids, or updating your kitchen and family room. Wayfair, one of the world’s largest online destinations for home, continues to deliver an exceptional experience for its millions of customers. This is why Senior Marketing Manager, Zhana Edmonds, takes her job very seriously to ensure that she is driving customer growth for Wayfair and its specialty retail brands.
A Marketing Manager’s role can mean various things depending on the company. In the online retail space, the marketing team at Wayfair is responsible for using social media to engage potential customers and showcase brands and merchandise they have to offer on site. At Wayfair, the marketing team members have incredible knowledge of the platform and creating the best user experience for shoppers. We spoke with Zhana about her career journey, her experience at Wayfair, the best professional advice she’s received and more.
Zhana: What is exciting is that I’m a career switcher. Before Wayfair I spent eight years working as a Corporate Events Manager. In this role, I acted as the hub for all things events and worked closely with internal and external partners. After eight years I wanted a new challenge and decided to pursue my MBA at the Darden School of Business at University of Virginia. While at UVA Darden I connected with Wayfair through alumns. Wayfair was looking for someone who could be an excellent problem solver and team builder. My skill set from events was a great fit for the marketing department.
Zhana: No day is truly the same, social media is constantly changing. Generally I take a look at how my team is performing against our metrics. Being a manager I like to check in on my team often discussing performance and progress against their projects, checking with all of our stakeholders, and working on strategic priorities—laying out a strategy or kicking off projects. The cool part about my job is that I work directly with senior stakeholders to discuss big picture topics while also getting to roll up my sleeves with the team. I’m brought in on broader decisions and I feel that my opinion is taken seriously at Wayfair.
Zhana: Right out of business school, I started managing a team that was already established. I struggled with understanding how I could add value to an already high performing team. My focus was on being perfect. I had to shift my mindset from perfection to learning, and asking tons of questions. I learned to be honest about what I didn’t know and commit to finding the answer. I’m still working on learning, more specifically with accepting failure as a part of the learning process and working towards improvement. This was a tough growth period for me, as it challenged me professionally and personally, but has paid off as I have continued with my career at Wayfair.
Zhana: I associate growth with survival. Being comfortable at work makes me uncomfortable. I get bored doing the same things over and over again. This is where professional development plays a role. My professional development focuses quite a bit on learning to do something new/uncomfortable. That challenge keeps me engaged in my work and adds to my tool kit. Wayfair is definitely a place where I am able to learn and continue to be challenged.
Zhana: I sincerely believe in giving back to the community. As I move up I want to always be bringing people along with me. I think this viewpoint is common among black professionals, as we know that is how we make progress. When Big Sister Boston came to Wayfair, I thought it was a no-brainer. I wanted the chance to help someone along their journey. I was paired with a sophomore in highschool who likes designing her own tennis shoes! I honestly act more of a sounding board for her and I think that is what you need at that age!
Zhana: Networking is so important. You can learn to do your job by rolling up your sleeves, but having a strong network is what will propel you forward. Seek out colleagues at all levels to help push you, find colleagues who are a level above you to help you grow, find colleagues who you trust and who challenge you. Also seek out people within professional organizations/trade associations, use conferences and events as a way to meet new people. Wayfair’s robust “coffee chat” culture has enabled me to build a strong internal network. At Wayfair, they believe that networking internally is a key factor of professional success. Make sure your network is diverse and broad. Build real connections with these people. I’ve kept in touch with people throughout my entire career and they’ve provided me with great advice and are always helping me strive for the next level.
Interested in applying to roles at Wayfair? Learn more here!